Growth Specialist - Conversion

Wanna be a game-changer? 🚀
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What about us? Since you’ve landed on this page, you probably already know a little about us and you’re thinking Hedvig might be a good place to work at. As the only loved insurance company in Sweden (in the world?), we’ve proven that it’s possible to disrupt an entire industry with people’s best interest at heart. Yet we’re only at the beginning of our journey. The Growth team at Hedvig is building up a next level in-house growth marketing team that will build a new standard on digital customer acquisition. 

 As a Growth Specialist – Conversion, your mission is to make sure our website Hedvig’s website and apps are optimised for meeting customer needs and to position our products in the most compelling way possible. The role will cover:

  – User Research – Understand hurdles, challenges and opportunities that would increase sales of Hedvig’s products and services digitally

– Conversion Rate Optimization – Optimise channels to increase conversion rates

– Product Marketing – Sell our products in the most appealing way possible

– Marketing Analytics – Track traffic & performance of channels

– UX – Build appealing sales flows and understand needs among potential customers

What about the role?  

  • Bring insights about users to the team and understand underlying needs when getting Hedvig
  • Oversee website and apps to optimise conversion rates and ROI on campaigns
  • Drive user research projects in Sweden & Norway to understand challenges and needs for potential members we can adopt in our product & websites
  • Be the project manager for new landing pages, website optimisation and user journeys online
  • Make sure that website analytics are set up correctly and monitor results on a regular basis to detect ideas for improvement on our digital marketing and website performance
  • Provide guidance and ideas to the performance marketing team on iterations on our digital marketing campaigns
  • Initiate CRO projects and A/B testing our apps
  • Leading experimentation projects and testing
  • Bring new marketing ideas to the team to take Hedvig to the next level

What about you?

  • Interest in psychology and to understand people's decisions and behaviours online
  • A self-starter with a proactive can-do attitude that’s comfortable with constant change and to drive own initiatives
  • Worked with managing websites and products for improved conversion rates
  • Experience with doing UX research for digital services
  • Experience working with analytics tools (Ex Google Analytics, Hotjar & Mixpanel)
  • Not afraid to bring new and bold ideas to the table
  • Interested in working in a fast-paced environment





Or, know someone who would be a perfect fit? Let them know!

Guiding principles

In trust we trust
As an insurance company, we default to trust. And we’ve noticed that if you get it without having to earn it, greatness happens almost instantly

The status is not quo
We can’t reshape an entire industry by being ordinary. So we push ourselves beyond the extraordinary and try out things that sound too crazy to work.

Be real
By being authentic and showing who we really are, we become closer as a team. Genuine emotions is a beautiful thing. We don’t judge, instead we try to put ourselves in your shoes.

We’re grown-up now
Our success is never up to someone else. All of us take ownership for our own actions and reflect on our behaviors to continuously grow.

Agree to disagree
We don’t fear the truth, we actively pursue it. By pushing each other to find a better approach, friction is likely to happen. But above all, it will lead to new solutions that we all can stand behind.

Already working at Hedvig?

Let’s recruit together and find your next colleague.

  • Alex Segerby
  • Amanda Flodström
  • Carl Lager
  • Eda Unel
  • Fredrik Fors
  • Johan Palmfjord
  • Johan Tjelldén
  • John Ardelius
  • Kajsa Alenmyr
  • Karl Jernberg

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